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            • Online Marketing Workshop - 3/29/2016

              Part 1:  Manage Your Online Presence
               
              The Internet has changed. More than a place to publish your website, the Internet provides business owners with a multitude of avenues to reach their target audience and tell their story. This includes websites, social media properties like Facebook and Twitter, and video sites like YouTube and Vimeo. This workshop teaches business owners how to manage their online presence, including branding, message marketing, social media marketing and email marketing. Included will be topics such as:
               
              • Search Engine Optimization (SEO)
              • Facebook Management for Busy Business Owners
              • Should You Be Using Twitter?
              • LinkedIn Strategies
              • What Website Platform is Best? WordPress? Wix? Weebly? Something Else?  
               
              Part 2: Create & Market Your Own Video
               
              Video marketing is the most effective form of marketing for SMBs. Videos let potential customers get a better understanding of your business and the value you offer. They are also well adapted to mobile and tablet users, who will gladly watch a video but are seldom interested in reading more than headlines or a few sentences. Videos are also perfect for social media marketing, which is often the greatest source for new online traffic. You will learn how to make inexpensive, yet professional videos for your business. Covered topics include:
               
              • Audio and Audio Editing
              • Video Editing
              • PowerPoint Videos
              • Animation Videos
              •  Live Videos
              •  Mobile Phone Videos
              •  Lighting
              •  YouTube
              •  DSLR Cameras
              •  Video SEO
               
               

              Online Marketing Workshop - 3/29/2016

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              Date and Time

              Tuesday Mar 29, 2016

              March 29, 2016; 9am-2pm

              Location

              NJ Small Business Development Center Rutgers Business School - New Brunswick 94 Rockafeller Road, 2nd Fl., Room 223 Piscataway, NJ  08854

              Fees/Admission

              $85

              Website

              http://www.business.rutgers.edu/njsbdcnb

              Contact Information

              Only by Pre-Registration! To register, please contact us at njsbdcnb@business.rutgers.edu or 848-445-8790/8796
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            Edison Chamber of Commerce

             939 Amboy Avenue, Edison, NJ 08837

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